Building an Intuitive Business Strategy That Aligns With You
If you're feeling the call to create change in your business or start something completely new, you might find yourself asking: Where do I begin? How can my experience this time around be different and more aligned with my true self?
No matter if you're a new business owner or you've had your business for decades and want to take more aligned action, the process of an intuitive business strategy always starts with awareness. That observation stage is crucial. And the best way to begin? A gentle self-attunement process—turning your inspiration into aligned action.
What Is an Intuitive Business Strategy?
An intuitive business strategy is a way of building and running your business that honors where you are, where you want to go, and—most importantly—who you are at your core. It’s about shifting away from the external pressure of traditional business tactics and instead leaning into a more aligned, sustainable way of creating success.
Self-attunement is the foundation of an intuitive business strategy.
The self-attunement process means tuning into your own inspiration and allowing it to guide you into aligned action. But too often, we look to external data—market trends, strategies that worked for others—without first looking inward. External data is important, but it's just one piece of a much larger, more holistic process that ensures what you build is truly meant for you.
We have to get reacquainted with this deep part of ourselves because we are also always evolving. Self-attunement focuses on your internal data—your personal experiences, emotions, observations, and intuition—over external noise. Your inner wisdom, your experiences, your emotions, your connection with yourself—these are the data points that will help you build something that truly aligns with you. When you honor your own insights first, your business decisions become more sustainable, impactful, and joyful!
If you're interested in a deeper dive into the neuroscience and physics behind my self-attunement process, I offer a free on-demand masterclass that explores this topic more.
Creating a Sustainable and Aligned Business
When we build our businesses using a strategy that centers on joy, intuition, and alignment, we create sustainability. The key to long-term success is designing a business you genuinely want to show up for, one that feels good rather than draining. Traditional business strategies often feel harsh and rigid, particularly for heart-led, creative women. But entrepreneurship doesn't have to lead to burnout—it can be fulfilling, sustainable, and deeply rewarding.
More women in business means more wealth and power in the hands of women, and studies show that women reinvest their wealth into their communities for the greater good of the whole community. So imagine if showing up for your dreams felt easy and enjoyable because you were building something that truly resonated with your authentic self, while still building wealth in your business. This is exactly what an intuitive business strategy allows you to do!
Move from Inspiration to Action
An intuitive business strategy is rooted in strategic intuition, a concept from neuroscience. It involves using the stored knowledge of your subconscious mind to take aligned, strategic action. A really interesting breakdown of this comes from Carl von Clausewitz in his classic military strategy book On War, which analyzed Napoleon's success. He outlines these four steps:
Observation & Awareness – You absorb examples from your experiences and store them in your subconscious mind.
Adding Data Points – External research and study add more knowledge to your internal database.
Presence of Mind – You clear your mind of preconceptions to allow fresh insights to emerge.
The Flash of Insight & Aligned Action – An epiphany occurs, and you not only recognize the right path but also take action on it.
Applying This to Your Business
When we use this framework in an intuitive business strategy, we go from passive observation to conscious awareness, then to insight, and finally to inspired action. However, we can take it one step further and refine inspired action into aligned action—where intuition meets strategy.
A great way to create this level of calm and clarity is through guided meditations and journaling. When you're in the awareness stage, whether it's in the early stages or when you already know something needs changing and you're exploring exactly how, journaling is fantastic for that. And guided meditations are a nice way to bring yourself back to a calm, relaxed nervous system.
Have Your Intuition Guide You
If there is anything I want you to understand today, it's that you are the most important data source. Your inner wisdom, your experiences, your observations and your feelings have the most value when creating your intuitive business strategy.
It is the most important thing for you to understand that you have so much wisdom to draw on and getting acquainted with that is going to give you the strongest foundation to then go compare external data against. Your intuitiveness is going to guide you so that you can create your own confidence, and you can create your own foundation. And the self attunement process in the masterclass is just a really gentle, lovely, easy way to get in touch with a foundation that is quite literally designed for you where you are at this point in your life!
The 3-step self-attunement and embodiment process I teach in the free masterclass really doubles up as a self-care practice because there's guided meditations to tap into your relaxed state and your subconscious mind at the same time, so you can cultivate this deeper level of intuitive awareness and inner wisdom that you already have within you.
Embrace Your Intuitive Business Strategy
If you're at a crossroads, wondering what’s next in your business journey, take time to reflect on where you are. Are you in the observation phase, gathering data? Or are you at the point where awareness has formed, and it's time for aligned action? Wherever you are, trust that your inner wisdom is your most valuable data source.
So take a deep breath, trust your intuition, and start building something that truly resonates with your heart.
If you're ready to get started and shift into an intuitive business strategy and create the changes you'd like to see happen in your business, you can begin with my free self-attunement masterclass, where you'll learn my signature 3-step practice to begin embodying and attuning to your desired business outcomes.
